You Can Double Your Sales Overnight

by H.C. Rusty Davis, President, NIICA Inc.

Having a clearly defined internet marketing strategy is becoming the backbone of the modern insurance agency. Just as carbon paper and typewriters have become antique museum pieces, direct mail and yellow pages must be replaced by internet tools. Studies show that 85% of insurance shoppers start on-line, so that is where we need to be. And there is no reason to let the company control that electronic storefront. You can have customers come directly to your office, your phone, your website without going through the company. This guarantees that you will control the sale from start to finish. And that means more commissions for you.

If you want to be on the cutting edge and don’t want to be seen as just an average insurance agency, it’s time to burn the carbon paper, put the typewriter on the display shelf, and move into the 21st century.

Here is an example- go to http://www.securityfirstinsurance.net/  and see what this agency has done to double their production in the first month.

In addition to an effective website, you need two other new tools. First you need a way to be found easily on the internet. When a shopper Googles “car insurance in Mytown, USA”, you need to have your website pop up near the top of the list. Most shoppers only look at the top selections and rarely go to the second page. It’s like having the first and biggest yellow page ad. Second, you need an email marketing system to keep in touch with current clients and prospective buyers. These two tools are vital and take some work to use. But once you have them in place. You will reap the rewards immediately.

We are busy running our agencies and most of us are leery of change, so it is important to get outside help to move you into the internet marketing world. Seek out an expert, pay them fairly, and you will get the results you want. NIICA has more information on these strategies and can point you toward some companies that specialize in internet marketing. Call us or email us for help.
 

© 2010 Nationwide Insurance Independent Contractors Association, Inc.

2001 Jefferson Davis Highway • Suite 1004 • Arlington, VA 22202-3617 • phone 703-41-NIICA (703-416-4422)• fax (703) 416-0014 • info@niica.org